Pricing for your voucher shop

The pricing is built around the way small businesses usually start selling vouchers online. At the beginning, you may not know how many vouchers customers will buy, so the Free plan keeps the monthly fixed cost at 0 euros and charges a commission only when a voucher is sold successfully.

When voucher sales become more regular, Plus and Pro lower the platform commission in exchange for a small monthly fee. That makes the model easy to test first and easier to optimize later without changing the basic voucher shop setup.

If you are still planning the operational side, combine this page with the feature overview and the Stripe integration page so pricing, payment and delivery are considered together.

Every plan is built around the same core workflow. You create a voucher shop, connect Stripe, add the voucher link to your website and let customers buy vouchers online. The difference between plans is mainly economic: the more relevant vouchers become for your business, the more attractive a lower commission can be.

That means you do not need to pick a bigger plan just to understand the product. Start with the setup described under embedding your voucher shop by link, test how customers react and then decide whether a lower commission plan makes sense.

Automatic voucher delivery is also part of the core value. The page about automatic voucher delivery explains why email and PDF delivery can save time especially around seasonal peaks.

Free is the calm starting point when you want to see whether online vouchers work for your audience. It is also useful for seasonal campaigns where sales happen in bursts and you want to avoid a fixed monthly commitment.

Plus becomes interesting when voucher sales repeat throughout the year. The monthly fee is still low, but the platform commission drops significantly, which makes every additional voucher sale more efficient.

Pro is designed for businesses with higher voucher volume or stronger seasonal demand. When vouchers are a real sales channel rather than a side feature, the lower commission can matter more than the monthly fee.

All plans are shown excluding Stripe fees. This is important because Stripe handles payment processing separately, and payment fees can depend on card type, country, payment method and the Stripe setup used by the merchant.

For a clean calculation, treat Gutscheindirekt and Stripe as two different cost blocks. Gutscheindirekt covers the voucher shop, delivery flow, management and technical workflow. Stripe covers online payment processing.

If you explain voucher pricing internally, link the platform decision to the Stripe integration and check current Stripe pricing directly with Stripe before making fixed assumptions.

The easiest way to decide is to estimate monthly voucher revenue and compare the total platform cost. If you sell only a few vouchers, Free is often the simplest choice because there is no monthly base fee. If revenue increases, Plus can become cheaper because the lower commission offsets the monthly price.

Pro usually makes sense when the voucher shop is used continuously, during strong seasonal campaigns or as part of a more professional sales setup. The plan is not about adding complexity; it is about reducing the platform commission when volume is already there.

If you are unsure how much demand exists, start with Free, place the link visibly on your website and read the guide on selling vouchers online without a webshop to make the first campaign easier to promote.

Pricing is only one part of the decision. The bigger question is how quickly customers can find and buy the voucher. A well-placed voucher link, clear voucher texts and automatic delivery usually matter more than a complicated setup.

After choosing a plan, continue with the page about voucher links or browse the industry examples to see how different businesses can position vouchers in their own wording.