Voucher system for SMEs
A voucher system without technical complexity
Sell digital vouchers without writing a single line of code or hiring expensive developers: with gutschein-direkt.com, you can start selling vouchers without your own webshop in just a few minutes.
Your voucher shop handles selection, payment, voucher creation and email delivery automatically. You focus on your core business while customers can buy vouchers around the clock.
Finally, a voucher system built for small and medium-sized businesses
Many businesses lose revenue every day because they do not have a simple way to sell gift vouchers online. Complicated voucher portals require technical knowledge, high fees or long-term contracts. The result: potential customers buy their gift cards elsewhere, or not at all.
Demand for digital vouchers has grown significantly in recent years. Since 2020 in particular, online voucher sales have become more important for restaurants, hairdressers, retailers and local service providers.
Still, many businesses struggle with outdated workflows: paper vouchers that get lost, manual orders that take time, or platforms that promise more than they deliver in daily operations. The guide digital vouchers vs. paper vouchers explains the differences in detail.
Gutscheindirekt was developed as a voucher specialist for exactly this challenge. Businesses can create, sell, manage and redeem digital vouchers in a compliant way without starting their own technical project. For legal basics around tax, withdrawal and validity, read voucher tax and withdrawal basics.
The promise: your own voucher shop in minutes, without programming, development time or technical effort.
References
Why our voucher system works
A good voucher system does not have to be as complicated as possible. It has to make the purchase easy, process payments reliably and reduce work for the business. You can also find the core building blocks in the feature overview.
Complete checkout solution including payment: From choosing the amount to secure processing through Stripe, the sale runs automatically. Customers enter their email address, pay and receive their voucher immediately.
Automatic voucher creation and email delivery: After successful payment, the voucher is created, activated and delivered digitally. This reduces manual work and prevents orders from being left unfinished.
Easy integration with a link: Nothing to install, nothing to program. You copy the voucher link to your website, a menu, a button, a newsletter or social media.
Ready to start immediately: No development time and no waiting. You can start selling value vouchers online within a short time. The guide how to set up a voucher shop helps with preparation.
Control over customer relationships: Unlike marketplaces, you sell directly to your customers. Your brand, your design, your customer relationship.
Instead of forcing you into complex integrations, gutschein-direkt.com gives you a lean path to more revenue. If you later want to connect existing systems, take a look at integrations and API & POS.
How it works
Automated voucher sales allow businesses to generate revenue around the clock without needing additional staff. The process is intentionally simple.
Step 1: Fast signup and setup
Registration takes only a few minutes. You enter your business details, connect Stripe for payment processing and prepare your voucher shop for the first sale. No technical knowledge is required.
Step 2: Integration and configuration
Add your voucher shop to your own website with a link. It works as a button, menu item, banner or social media link. You can also configure voucher designs, texts and amounts to match your offer.
Step 3: Automatic sales and management
Customers can buy gift vouchers around the clock, including at night, on weekends or when your business is closed. The system handles payment, voucher creation and email delivery. In your dashboard, you can see sales, remaining voucher values and reporting for accounting.
If voucher sales later need to connect more deeply with daily operations, API and POS handovers or a ready2order integration can become useful.
What makes us different
Most providers focus on long feature lists. Gutscheindirekt focuses on outcomes: vouchers should be easy to buy online without adding technical burden to your team.
Focus on simple implementation: You do not need an app or special hardware. Everything works in the browser and through a link to your voucher shop.
Not a marketplace solution: You sell directly to your customers. Nobody stands between you and the buyer. Your brand remains visible.
Complete voucher lifecycle: Sale, delivery, management, redemption and reporting belong together. When a voucher is redeemed, the system checks validity and remaining value in a traceable way.
Proof that digital vouchers work
Digital voucher systems significantly reduce administrative effort compared with paper vouchers. No paper that gets lost. No handwritten lists. No uncertainty about validity or remaining value.
Vouchers often increase basket value because customers spend beyond the voucher amount. For more ideas, read voucher marketing for small businesses.
Vouchers encourage repeat purchases and help turn new customers into regular customers.
Gift cards remain valuable to customers because they are flexible to redeem and easy to understand as a gift.
For growing workflows, the article automating voucher sales explains which tasks can be automated step by step after launch.
Who the voucher system is for
Gutschein-direkt.com is ideal for small and medium-sized businesses that want to generate additional revenue without building up technical complexity. You can find all examples under voucher shops by industry.
Restaurants and hospitality businesses: Sell menu vouchers, experience vouchers for dinner evenings or simple value vouchers. More here: voucher shop for restaurants.
Hairdressers and beauty service providers: Treatment vouchers, wellness packages or credit vouchers for regular customers can be offered online with little effort. There are dedicated pages for hairdressers, beauty salons, massage therapists and wellness businesses.
Retailers and local service providers: Whether value vouchers, tickets or promotions: customers get an easy gift option that leads directly back to your business. For retail and fashion, see retail and boutiques.
SMEs in Germany: For businesses that want to sell vouchers without developers, long projects or manual order workflows.
If you want to sell vouchers without unnecessary effort, this system was built for you.
Pricing & plans
Choose the plan that fits your business. You can start small and switch later when voucher sales become more regular. The full overview is on the pricing & plans page.
Free plan - start without risk
0 EUR base fee: you pay nothing if nothing is sold.
8% commission up to 5,000 EUR total shop revenue, 6% up to 20,000 EUR and 4% from 20,000 EUR, plus Stripe fees.
Important functions included: shop, email delivery, redemption and reporting.
A legally valid voucher must include information such as amount, issuer and issue date. The system creates this information automatically. More basics are covered in voucher tax and withdrawal basics.
Plus plan - for growing businesses
25 EUR per month; 6% commission up to 20,000 EUR total shop revenue and 4% after that.
Extended design customization options.
Support by phone and email.
Pro plan - for larger requirements
75 EUR per month; 4% commission on total shop revenue.
Individual integrations and extended support.
Personal guidance from our team.
If you are unsure, start with Free. Plus and Pro can make sense later when voucher revenue grows. For preparation, read how to set up a voucher shop.
FAQ
Frequently asked questions
What sets gutschein-direkt.com apart from other voucher schemes?
Most voucher systems require an existing online shop or involve fixed monthly costs, long contract terms and technical integrations. With gutschein-direkt.com, however, you can get started without needing your own online shop or any programming.
Your voucher shop will be up and running in just a few minutes. Customers buy vouchers online, pay securely via Stripe and receive their voucher automatically by email. All you need is a link on your website, on social media or in your Google Business Profile.
For further information, please visit:
How can I generate more revenue with online vouchers?
Online vouchers generate revenue before the actual service is provided. Customers can purchase vouchers around the clock – even outside your opening hours. This generates additional sales that would often be lost without a voucher scheme.
Vouchers are particularly effective:
in the run-up to Christmas
for Mother’s Day and Valentine’s Day
for birthdays
as last-minute gifts
for corporate clients and staff gifts
Many businesses also generate additional revenue because customers often spend more than the voucher’s face value when redeeming it.
By prominently featuring your voucher shop on your website, on Google Business, on Instagram or in your newsletter, you create an additional sales channel without the need for extra staff.
When does an online voucher system become worthwhile?
An online voucher system can be worthwhile from the very first voucher sold, provided there are no high fixed costs involved.
At gutschein-direkt.com, you can get started with the Free plan, which has no monthly subscription fee. This means there is no financial risk. Even if you initially sell only a few vouchers per month, you benefit from automated payment processing, automatic voucher dispatch and a professional purchasing process.
A voucher shop usually becomes particularly worthwhile from around €200 to €500 in voucher turnover per month. At this level, many businesses are already saving time on administration and dispatch and generating additional sales outside of opening hours.
Can I sell vouchers online without a webshop?
Yes. With gutschein-direkt.com, you can sell vouchers online, even if you don’t run your own online shop.
You’ll receive a voucher shop that’s ready to use straight away and operates independently of your website. Your customers can buy vouchers online, pay securely and receive the voucher automatically by email. All you need to start selling is a link that you can place on your website, on social media, in your Google Business Profile or in your newsletter.
This means that even small businesses, service providers, restaurants, hotels or leisure providers can offer professional online vouchers without having to set up a full e-commerce shop or carry out technical integrations.
The benefits include:
No need for your own online shop
Quick start-up with no programming required
Automatic voucher delivery after purchase
Secure online payment
Sales around the clock – even outside your opening hours
Immediately visible and usable online
Why should I use an online voucher system?
An online voucher system makes vouchers available at any time: on your website, via link, and without manual coordination. You can sell digital vouchers automatically outside opening hours and manage redemption, status, and delivery centrally. See the voucher shop features for an overview.
How can I register my business and get started?
Register your business, connect payment processing, and create your voucher templates. Then embed or share your voucher shop via link. The setup is intentionally simple; if you have questions, use the contact page.
How much does the online voucher system cost?
The cost depends on the selected plan and the vouchers you actually sell. You can start small and choose the right plan as revenue grows. All conditions and differences are listed on the pricing page.
Are there costs if I do not sell any vouchers?
Depending on your plan, there are no sales-based fees unless vouchers are actually sold; only any fixed costs agreed for your plan may apply. Details about billing and plans are available under pricing.
How can an online voucher system help increase revenue?
Vouchers create additional buying moments: gifts, seasonal campaigns, last-minute purchases, and recommendations. Automatic delivery and an easy-to-share voucher link lower the barrier to purchase. Features such as the embeddable voucher link and automatic voucher delivery are built for this.
Do I need my own website to use the online voucher system?
No. A website is helpful, but not required. You can share your voucher shop with a direct link, for example on social media, in newsletters, on your Google Business Profile, or via QR code. Learn more about the voucher shop link.
Do I need technical knowledge to use your online voucher system?
No. The main steps are guided in the dashboard: create your business, connect payments, create voucher templates, and publish your link. Technical options such as API and POS integration are available, but not required to get started.
Which industries benefit from the online voucher system?
The system is especially useful for businesses where people buy gifts, experiences, or local services: restaurants, hair salons, beauty salons, wellness providers, massage therapists, boutiques, and retail stores. Industry-specific examples are listed under industries.
Are there examples of other businesses using your voucher system?
Yes. References and proof items can be managed on the homepage as an image and link list. The industry pages also show how a voucher shop can be used for restaurants, hair salons, or wellness businesses.
What experiences have other businesses had with your voucher system?
Many businesses use vouchers to generate additional revenue, make gift purchases easier, and reduce manual work. Concrete experiences, images, and external proof links can be managed in the homepage reference section. For common use cases, see the industry overview.
How are payments processed?
Online payments are processed via Stripe. Customers pay in the voucher shop, the payment is processed, and the voucher can then be created and sent automatically. Learn more about the Stripe integration and automatic voucher delivery.
How long are vouchers valid?
Validity depends on the country, voucher type, and the terms you define. Austria and Germany have different legal frameworks, so clear voucher terms are important. The sample voucher terms and the guide on vouchers, tax, and withdrawal basics are useful starting points.
Start selling vouchers now
If you are tired of losing revenue to complicated systems, the next step is simple: create your account, connect Stripe and add your voucher shop as a link to your website.
No annual commitment. No monthly fee in the Free plan. Commissions decrease automatically based on lifetime shop revenue. For orientation, you can first review pricing or the guide to voucher marketing.